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Then She Found Me artwork changes again
Earlier today ThinkFilm released a third version of the theatrical poster for Then She Found Me with significant changes. I am not sure if this will be the final artwork when the film hits wide release (ThinkFilm has been using it for current promotion, including their web site, the movie premiere on Monday, and in several interviews with Midler and Hunt). The new artwork is entirely traditional and safe using elements of simple and geometric design. A still image of Hunt sits top left, Firth to her right, Broderick below, and Midler bottom right. However, there are notable changes to the identity of the film, including:
- Capitalized typeface. The artwork features the title as “Then She Found Me” rather than “then she found me.” Why? I much prefer it the previous way and the change will only confuse moviegoers, especially if they have seen other publicity materials.
- Different colors. The title treatment also has darker green and more saturated red (almost pink.) Again, I see no reason to mess with the color this late in the game.
- No tagline. The new version contains no hint of what the film is about because it eliminates the “Life can change in a heartbeat” tagline.
Additionally, there is still a mistake in the credits of the poster where Hunt is listed twice under screenplay. Since this film was released today in New York and Los Angeles and hits wide release in a couple of weeks, I am not sure what ThinkFilm is trying to accomplish here. Are the three versions for different audiences or are the previous two being cut? Personally, although the look of this version is appealing, the previous two had a more unique image.
The art director and publicity department really need to get rolling. The web site is online but not advertised and unnecessary changes are being made just days before release. You can download the new artwork here.
I believe the double billing of Helen is intentional - it’s how it works in film biz if someone started one version and then worked on another with different folks.
I watched the trailer of “Then She Found Me”, it is definitely a ladies flick and I look forward to seeing it. Helen, although you are a natural beauty; Dear,you do need to put on 10 pounds, you look so sickly.